TAGGR Blog & Insights

How millennials are calling the shots for retailers. Part II

23 April 2016 Omar Budeiri Leave a comment Taggr

  When we talk about millennials, we’re talking about that fickle and highly prized consumer group aged 20-35. They’re the least predictable generation, and as a result, brands have to work a lot harder to win their loyalty. The primary reason for this is that millennials grew up with technology at their fingertips. They are digitally savvy, […]

How millennials are calling the shots for retailers

24 March 2016 Omar Budeiri Leave a comment Taggr

Consumer behaviour is changing, and with it, the global retail environment. Under the microscope, the most noticeable changes post-millennium have been in the world of e-commerce. Many retailers have had to ditch evolution for revolution in a bid to stay competitive. Let’s take Amazon, for instance. In 2001, Amazon’s global sales totalled $1bn. In 2015, they took in excess […]