Tag Archives: e-commerce

How to Increase Online Sales Over Christmas

22 November 2017 Ben Leave a comment Taggr

How to Increase Online Sales Over Christmas

So it’s Christmas time, bells are ringing, mulled wine is flowing and the streets will be consumed by shoppers scrambling to find the best Christmas present for their loved ones. However, in this modern era we have the joy of the internet, but this still doesn’t make things any simpler. With Google searches throwing up so many results that we can’t even fathom, making sure that you have the correct e-commerce strategy in place is vital to ensuring your online sales over the festive period are on the increase.

 

Is Your Website up to Scratch?

Having a poorly built website can hamper your business, not just during the Christmas period. Having poor content, bad hubpages and messy interlinks will make people look elsewhere, as they want convenience when they shop. Nowadays people can often buy what you are selling in other places, so making sure your site is better than people’s typical expectations is important to ensure a sale goes through, and also that they return to shop.
Page speed is also key, your website may be amazing, but if it takes ages to load you are not going to have very happy visitors. Small things from your server location, to your sites’ image sizes can drastically affect page load time on your site, and turn potential customers away.

 

google my business

 

Google My Business

Google My Business allows you to display the key information about your business on Google’s Search Engine Results Pages (SERPs) when searched for directly. This is probably the most vital citation tool around, as it allows you to place important information directly in sight of any potential customers, without them having to go on the site and find it themselves. You can have whatever you want here, but for e-commerce, showing discounts, sales and high-yielding product pages would benefit you most.

 

Enhance Your SEO

You should have good SEO in place if you want to even appear on people’s SERPs. Having a high organic position through search engines has a dramatic effect on traffic, and can lead to a huge increase in sales. You can outsource your SEO to specialised agencies, or check out SEO quick wins for ecommerce sites.

 

Google Merchant Centre

Google Merchant Centre is a must have for any e-commerce site. It allows you to upload all of your online and in-store products so that they appear in Google Shopping, as well as other Google services, even on SERPs. A Google product feed will need to be created, which often can be quite a complicated process without much technical knowledge. Luckily that is what we do, so click here to find out more about how we can help you with Google Merchant Centre, increasing your e-commerce opportunities. Alternatively, you can look at 5 steps to creating the ultimate shopping feed in Google Merchant.

 

Email Campaigns

Email campaigns can be a great way to engage previous customers with deals and offers you may have on this Christmas. With a whole host of events always taking place at this time of the year, it’s good to show up in people’s inboxes and refresh brand awareness as they may be unaware or have forgotten that they once shopped with you.

These can be pretty simple to set up, with most of the work going into working out what you are going to put in the email. You just need to make sure that you pull a verified email list from your database, send it out with the correct software and wait for the traffic to come in. You can monitor the links back using Google Analytics, you just need to set up a campaign.

 

Digital Catalogues & Guides

This kind of content works well from an SEO perspective, but also from a user perspective. You will be able to place products that offer you a high yield or you have higher stock for in the content, putting the idea in your customers heads more, signifying the product as something they will want to buy.

Here are just a few tips on how you can increase your online sales over Christmas. If you’d like some help to start selling on Google, contact our team today!

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We’ve pivoted. And we’re looking for beta testers.

24 June 2016 Omar Budeiri Leave a comment Taggr

As a team, we’ve always been passionate about rewriting the rules of online retail. In the past year, we’ve toiled to build a host of tools for retailers and shoppers. We even have a free app for shoppers www.taggr.com/app that enables them to wish-list items from any site, see what their friends are wish-listing and then keep track of price-changes to the products that interest them. We’ve tried it. Lots. And actually, it’s pretty addictive.

While we were in the process of building this, one thing that we had to build was a scraping tool, that took a product page from the web, extrapolated all the information from it and manifested it as some sort of product listing. Three months later, Google removed the right-hand Adwords column and started focusing on that exact same thing. Google shopping is essentially a hierarchy of product listings. We realised we could make them quickly and efficiently, and that this could be really valuable to online retailers. So we came up with a hypothesis:

‘There’s (probably) a need among retailers for an off-the-shelf software package that enables them to create an instant feed just by typing in their root URL.’

So we built a rudimentary version of this. And it worked. Kinda. We then had some conversations and demonstrations with a few online retailers of different sizes, including Zalando, Toyshades and ASOS. They gave us some steering and feedback, and our interface was born.

On 1st July, we’re opening out a free beta-version for testing. If you’re an online retailer and want to get on Google shopping, we would love you to test it out (for free) and give us some feedback. Your reward will be simple. Once the beta phase is done, you will get our base package (usually £49/month) for free as a gesture of appreciation. You will also have a say in which features we build, and will get the chance to be part of something game-changing.

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How millennials are calling the shots for retailers. Part II

23 April 2016 Omar Budeiri Leave a comment Taggr

 

When we talk about millennials, we’re talking about that fickle and highly prized consumer group aged 20-35. They’re the least predictable generation, and as a result, brands have to work a lot harder to win their loyalty. The primary reason for this is that millennials grew up with technology at their fingertips. They are digitally savvy, making it more likely for them to use a mobile device as a tool for purchasing. Here’s what we know:

1. 40% of millennials shop online monthly. 30% of millennials shop online weekly.

2. 80% of millennials use their mobile device while shopping in-store compared to 55% of shoppers over 35. This could be to access digital coupons, research products or compare prices.

3. Millennials shop using their smartphones more frequently than tablets. In fact, 1/3 of millennials agree that their smartphone will become their primary shopping tool in the future.

4. Millennials are less price conscious than their predecessors, with 59% valuing price as their primary driver compared to 73% of generation X.

5. Millennials are more brand-loyal, with more brand-interaction than older shoppers. This can include liking brands on social media, recommending brands to friends or expressing their online identity through use of the brand.

Price is only part of the mix for millennials. Statistics show that price is beginning to take a backseat to more abstract, or grey criteria, such as authenticity, brand-reputation and convenience. This shows that even though millennials have higher expectations, thus raising the bar for brands, they’re actually willing to pay a premium for higher perceived value.

Don’t let this brand-loyalty fool you. Millennials expect their favourite brands to be more transparent about process, production and provenance. They expect brands to have an ethical edge, and can fall very quickly out of favour with a brand if news of badly-treated employees, corrupt CEOs or global cover-ups find their way onto their news feeds. Millennials, more than any previous generations are much more drawn to brands with products that empower people, donate profits to charity or have a sustainability focus.

Millennials place a much higher value on free shipping over discounts. This is the reverse of shoppers over 35 who would rather pay less for the product, but pick it up themselves. This is taken one step further when it comes to expedited shipping, with millennials more likely to pay for the privilege than older shoppers. Peer review feedback can be viciously influential when it comes to ratings for ease of checkout, so any online retailers that deliver product late, or with any level of hassle, fall out of favour very easily. Shoppers over 35 are more concerned not only with price, but with the knowledge level of the sales associates, indicating a smaller digital footprint.

Overall, brands have to work a lot harder to retain millennial business, but the ones that make the most effort, are sure to be rewarded with better sales figures.

In other words, if less people are drinking your lemonade, it’s probably time to change your recipe.

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How millennials are calling the shots for retailers

24 March 2016 Omar Budeiri Leave a comment Taggr

Consumer behaviour is changing, and with it, the global retail environment. Under the microscope, the most noticeable changes post-millennium have been in the world of e-commerce.

Many retailers have had to ditch evolution for revolution in a bid to stay competitive.

Let’s take Amazon, for instance. In 2001, Amazon’s global sales totalled $1bn. In 2015, they took in excess of $90bn. In that same 15 years, many brick-and-mortar, household-name retailers that were taking in excess of $40bn in sales back in 2001, have seen a 70% drop in sales.

At the core of these changes lies a phenomenon that our parents fantasised about, that we grew up flirting with, and that as adults, we made happen. I’m talking about digital disruption.

The speed of tech adoption over the last 15 years, led by millennials, has been frighteningly quick. We’ve adopted the technology quicker than retailers have managed to evolve to meet its needs. Here’s what we know:

Affordability has always been an issue across every income bracket, with every age group, in almost every currency-using culture on the planet. Nobody likes to pay more than they have to.

With online sales up, store traffic has gone down. Retailers have had to shift focus away from the traditional focus on footfall, and reinvest that brainpower into ingenious ways to facilitate customer conversion.

Social media has had a seismic effect on purchasing behaviour and overall brand perception. Reading unmoderated reviews, feedback and comments now has an unprecedented influence on whether or not the purchase goes ahead. Wanting to know what our peers think is nothing new, but never before have our peers been so viral with their opinions.

For millennials especially, phones and tablets are increasingly becoming the tool of choice for purchasing. Last year, 12% of the world’s population made an online purchase. This year, the figure is more like 20%.

Yes. Last year, 8% of the world’s population made their first online purchase. These figures indicate 2015 as a watershed year for online purchasing, a culmination of 15 years of changes to market conditions.

The retailers that have thrived in this environment are the ones that have consistently raised the bar, with better pricing, better product and better delivery. And if it hadn’t been for our (often-criticised) generation, none of that would have happened.

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