Tag Archives: google

Could the Rise of eCommerce be the Demise of Retail?

15 December 2016 Omar Budeiri Leave a comment Taggr

7 reasons why ecommerce is the new commerce

1. The Rise of Online Shopping

Why? More convenience, more choice and less stress.

Although online shopping is nothing new, the last 10 years has reported unforeseen exponential growth.

The availability of bandwidth, acquisition of smartphones and a generation of digitally-native millennials have made online shopping the norm.

 

2. Profitability of Scaleability

Nobody had heard of Amazon or Ebay in 1996. In China, TaoBao was just a distant dream. Everyone saw retail as localised and self-executed. In fact, Amazon started off as a bookseller and Ebay as a local, internet-based auction site.

However, they both had one thing in common: Scaleability.

The internet has the power to transcend local habits and give people choices beyond their vicinity.

And as a result, Amazon and Ebay are now both multi-billion dollar companies, and have not only seen off competition from the high-street, but spawned an entire new industry and paved the way for thousands of online retailers.

 

3. Better Distribution = No Shop Required

Most start-out retailers now reject the high-street altogether.

Stores with no permanent physical presence on the high street or out of town shopping parks, such as Asos and Amazon, took nearly 50p in every £1 spent with online retailers in 2015, according to figures from the Office for National Statistics.

This is up by nearly a quarter since 2010, when 41p of every £1 via the internet was spent in “online only” shops.

 

4. Supermarkets Made Convenient

Tesco, Sainsburys, Asda and Waitrose now deliver shopping for next to nothing. They even give you a designated hourly time-slot. All four of these supermarkets have mobile apps for iOS and Android. Morrisons sell through Amazon’s ‘Prime Now’ service. Groceries. Within the hour.

 

5. Startups Accessible to All

It’s now easier than ever to sell online.

Companies like Shopify, Magento and Stripe have made it possible for non-technical people to build an e-commerce website and take payments quickly, easily, and automatically.

 

6. The Sharers Economy

Airbnb. Uber. Schpock. Gumtree.

Now you don’t even need a shop, or an office. You can buy and sell your goods, space and time through an app in seconds. Could this be the future of retail?

 

7. Google

The household name so frequently used that the Oxford English Dictionary now allows it as a verb.

Google Merchant and Adwords are like matchmaking services, bringing retailers and customers together, allowing the seller to bid for search terms and easily create product listing ads (PLAs).

Not only can everyone now start selling online, but the rise of ecommerce makes it un undeniable reason for all businesses to start selling online.

 

You can download the infographic here.

 

To find out more about how we can help you get on on Google Shopping today, just get in touch!

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We’ve pivoted. And we’re looking for beta testers.

24 June 2016 Omar Budeiri Leave a comment Taggr

As a team, we’ve always been passionate about rewriting the rules of online retail. In the past year, we’ve toiled to build a host of tools for retailers and shoppers. We even have a free app for shoppers www.taggr.com/app that enables them to wish-list items from any site, see what their friends are wish-listing and then keep track of price-changes to the products that interest them. We’ve tried it. Lots. And actually, it’s pretty addictive.

While we were in the process of building this, one thing that we had to build was a scraping tool, that took a product page from the web, extrapolated all the information from it and manifested it as some sort of product listing. Three months later, Google removed the right-hand Adwords column and started focusing on that exact same thing. Google shopping is essentially a hierarchy of product listings. We realised we could make them quickly and efficiently, and that this could be really valuable to online retailers. So we came up with a hypothesis:

‘There’s (probably) a need among retailers for an off-the-shelf software package that enables them to create an instant feed just by typing in their root URL.’

So we built a rudimentary version of this. And it worked. Kinda. We then had some conversations and demonstrations with a few online retailers of different sizes, including Zalando, Toyshades and ASOS. They gave us some steering and feedback, and our interface was born.

On 1st July, we’re opening out a free beta-version for testing. If you’re an online retailer and want to get on Google shopping, we would love you to test it out (for free) and give us some feedback. Your reward will be simple. Once the beta phase is done, you will get our base package (usually £49/month) for free as a gesture of appreciation. You will also have a say in which features we build, and will get the chance to be part of something game-changing.

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