As a team, we’ve always been passionate about rewriting the rules of online retail. In the past year, we’ve toiled to build a host of tools for retailers and shoppers. We even have a free app for shoppers www.taggr.com/app that enables them to wish-list items from any site, see what their friends are wish-listing and then keep track of price-changes to the products that interest them. We’ve tried it. Lots. And actually, it’s pretty addictive.
While we were in the process of building this, one thing that we had to build was a scraping tool, that took a product page from the web, extrapolated all the information from it and manifested it as some sort of product listing. Three months later, Google removed the right-hand Adwords column and started focusing on that exact same thing. Google shopping is essentially a hierarchy of product listings. We realised we could make them quickly and efficiently, and that this could be really valuable to online retailers. So we came up with a hypothesis:
‘There’s (probably) a need among retailers for an off-the-shelf software package that enables them to create an instant feed just by typing in their root URL.’
So we built a rudimentary version of this. And it worked. Kinda. We then had some conversations and demonstrations with a few online retailers of different sizes, including Zalando, Toyshades and ASOS. They gave us some steering and feedback, and our interface was born.
On 1st July, we’re opening out a free beta-version for testing. If you’re an online retailer and want to get on Google shopping, we would love you to test it out (for free) and give us some feedback. Your reward will be simple. Once the beta phase is done, you will get our base package (usually £49/month) for free as a gesture of appreciation. You will also have a say in which features we build, and will get the chance to be part of something game-changing.