PRIVACY POLICY
Last updated: 30th October 2025
1. Introduction
This Privacy Policy explains how Taggr Limited (“Taggr”, “we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you use the Paul McKenna App (the “App”), including its AI Coach feature.
Taggr Limited is a company registered in England and Wales (Company No. 08656182) with its registered office at 86–90 Paul Street, London, EC2A 4NE, United Kingdom.
Telephone: +44 (0)121 828 7552
Email: appsupport@taggr.com
The App delivers licensed wellbeing content created and owned by Paul McKenna (“Content Provider”).
We are committed to protecting your privacy and handling your data transparently, in compliance with applicable laws including the UK General Data Protection Regulation (UK GDPR), the EU GDPR, the California Consumer Privacy Act (CCPA), and other international data-protection regulations.
2. Information We Collect
a. Information You Provide to Us
- Account details (name, email address, password)
- Subscription or payment data (processed via app-store providers; Taggr does not store credit-card details)
- User inputs and messages sent to the AI Coach
- Support requests and communications with us
b. Automatically Collected Information
- Device and usage data (IP address, device model, operating system, unique identifiers)
- App interaction metrics (session length, feature usage, crash logs)
- Approximate location (for language and localisation settings)
c. Derived or Analytical Information
- Aggregated and anonymised interaction data used to improve performance, safety, and reliability.
3. How We Use Your Information
We process personal data to:
- Provide, maintain, and improve the App and AI Coach.
- Personalise content and enhance user experience.
- Analyse anonymised usage patterns to improve product performance.
- Communicate updates, support, and security information.
- Comply with legal obligations and enforce our Terms and Conditions.
AI Coach interactions may be logged for quality assurance and misuse detection but are not used for automated decision-making that produces legal or significant effects on you.
4. Legal Basis for Processing (UK / EU Users)
We rely on:
- Contractual necessity – to deliver the App and AI Coach.
- Legitimate interests – to maintain security and enhance functionality.
- Consent – for storing and analysing AI interactions or cookies where required.
- Legal obligation – to comply with applicable laws.
5. International Users and Data Transfers
Your data may be processed on servers located in the United Kingdom, the European Union, or other regions where Taggr or its trusted service providers operate.
Where data is transferred outside your country, we use lawful safeguards such as Standard Contractual Clauses to ensure appropriate protection consistent with GDPR standards.
6. Sharing of Information
We may share personal data only with:
- Service providers (e.g. hosting, analytics, and payment partners) operating under confidentiality agreements;
- Paul McKenna and his affiliated entities, for legitimate product-improvement and content-development purposes;
- Regulatory authorities or legal bodies, if required by law or to protect our rights and users’ safety.
We never sell or rent personal data to third parties for advertising or marketing purposes.
7. AI Coach Interactions and Data Use
When you use the AI Coach:
- Messages are processed by our AI systems to generate automated responses.
- Interactions may be temporarily stored to ensure quality, safety, and feature improvement.
- Data used for analytics is fully de-identified before analysis.
- You can request deletion of AI interaction records at any time (see Section 13).
8. Cookies and Tracking
The App uses essential cookies and similar technologies required for operation.
Where local law requires, you will be asked to consent to optional analytics cookies.
You may adjust cookie or tracking preferences in your device or browser settings.
9. Data Retention
We retain personal information only as long as necessary for the purposes described in this Policy or as required by law. Once no longer needed, information is securely deleted or anonymised.
10. Security Measures
We use administrative, technical, and physical safeguards to protect your data from unauthorised access, loss, or misuse.
Although we take all reasonable precautions, no system is entirely secure; your use of the App is at your own risk.
11. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access, correct, or delete your personal data;
- Withdraw consent at any time;
- Object to or restrict processing;
- Request data portability (UK/EU users);
- Opt out of data sale (California users).
To exercise any of these rights, contact us at appsupport@taggr.com or by post (see Section 13).
We will respond within applicable legal timeframes.
12. Children’s Privacy
The App and AI Coach are intended for adults aged 18 and over.
We do not knowingly collect information from minors. If you believe a minor has provided data, please contact us to arrange immediate deletion.
13. Contact Us
Data Protection Officer
Taggr Limited
86–90 Paul Street
London EC2A 4NE United Kingdom
Tel: +44 (0)121 828 7552
Email: appsupport@taggr.com
If you are a UK resident, you may also contact the Information Commissioner’s Office (ICO) for advice or to lodge a complaint.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect product or legal developments.
Any revisions will be published within the App and on our website with an updated “Last updated” date.
Continued use of the App after updates constitutes your acceptance of the revised Policy.
By using the Paul McKenna App, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described above.